This young interactive company specializing in lead generation was just begging for a re-branding. Following a competitive analysis, we determined a “fun and feel-good” brand would differentiate itself from the stagnate, high-tech image of their competitors. We worked our magic and Zoom entered their highly competitive market with confidence and a new leash on life.
Zoom essentially uses technology to filter large initial mailings down to a tight, focused group of people most interested in a product or service. Through direct mail, mobile and email campaigns, personalized micro-sites and text messaging marketing they provide permission granted, validated leads to their clients. We started with “targeted” images and evolved into a “We’ll track ‘em down.” brand that was fun, clever and clearly communicated the benefits of working with Zoom.
Once a logo was chosen, we wanted to make sure that Zoom would be heard, so we developed a launch campaign that directed recipients to their personalized micro-sites where the Zoom filtering begins. The campaign targeted multiple industries from higher education to association marketing to test responses. Higher education won with a 65% response rate!
Zoom Marketing
This young interactive company specializing in lead generation was just begging for a re-branding. Following a competitive analysis, we determined a “fun and feel-good” brand would differentiate itself from the stagnate, high-tech image of their competitors. We worked our magic and Zoom entered their highly competitive market with confidence and a new leash on life.
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LOGO IDEAS
Zoom essentially uses technology to filter large initial mailings down to a tight, focused group of people most interested in a product or service. Through direct mail, mobile and email campaigns, personalized micro-sites and text messaging marketing they provide permission granted, validated leads to their clients. We started with “targeted” images and evolved into a “We’ll track ‘em down.” brand that was fun, clever and clearly communicated the benefits of working with Zoom.
LOGO DESIGNS
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BRAND LAUNCH
Once a logo was chosen, we wanted to make sure that Zoom would be heard, so we developed a launch campaign that directed recipients to their personalized micro-sites where the Zoom filtering begins. The campaign targeted multiple industries from higher education to association marketing to test responses. Higher education won with a 65% response rate!