Ootra

Ootra is a Chicago-based handbag company, specializing
in customizable purses and bags. We worked with Ootra to establish a brand for this unique company.

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COLLATERAL
We also created business cards and worked with Ponticlaro on an e-commerce site that further enhanced the concept of interchangeable elements of the Ootra brand. Visit the site here.

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BRANDING
We worked closely with Ootra to create a brand that reflected the essence of what makes an Ootra customer. We started out with one of our client creative meetings to get more information from the Ootra team. After that, we worked on a logo presentation from what we learned.



Here are some marks we presented in that presentation:






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