Since their launch in 2007, Dell Children’s Medical Center has looked to The Screamer Company for ideas on how to brand and message this amazing facility. Most recently we created our “Groucho” campaign to strengthen brand awareness and differentiate them in a highly competitive market.

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GROUCHO CAMPAIGN

Always looking to engage consumers on an emotional level, this campaign moves the brand away from the traditional “pull on their heartstrings” message to a bolder and more contemporary, “tickle their funny bone” approach. We hired Upstream Visual to direct and shoot the spot and Seton photographer Marc Swendner snapped the stills for the billboard. Great work guys!

Kudos to Seton marketing and Dell Children’s executive team for trusting us on this one – and of course, to the patients and physicians for going the extra mile and having a little fun!

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LAUNCH CAMPAIGN

This spot is the anchor for the Dell Children’s Medical Center launch campaign. It introduced the tag line, “We know how to treat kids.”, positioning the Medical Center on its high tech / high touch philosophy.

OPEN TV SPOT

RADIO

We used radio to broaden the reach, introduce service lines and inject a little humor to the campaign.

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PRINT ADS

The print campaign supported the TV and eventually expanded into service and award ads.