When the best in Austin advertising needed a membership campaign they came to us, the best in Austin, for ideas. We knew we had to hit this one out of the park. I mean, come on – advertising to advertising professionals. Now that’s a hard crowd to please! Below is the presentation we made to the Austin Ad Fed Board of Directors.
Having won National Ad Club of the year, beating out LA, New York and Chicago, Austin Ad Fed was quickly gaining a reputation as a hotbed of creativity! From coast to coast, the Austin advertising community was holding their own.
Membership in the Austin Ad Fed has its advantages. It gains you free admission to parties and happy hours, reduced admission to Ad Fed events, discounts on ADDY entries, exposure to public service projects, career and volunteering opportunities. This poster campaign encourages people to join by telling them what we’re NOT asking them to do!
Misery loves company and in these hard economic times, a little humor can go a long way. This campaign plays off the colorful characters in and the love/hate relationship we have with our industry. It features 18 variable data direct mail pieces targeting industry professionals ranging from designers to marketers and printers to writers. Each directed the reader to a personalized web site where they could register for prizes and get information on the benefits of Ad Fed membership.
Austin Ad Fed
When the best in Austin advertising needed a membership campaign they came to us, the best in Austin, for ideas. We knew we had to hit this one out of the park. I mean, come on – advertising to advertising professionals. Now that’s a hard crowd to please! Below is the presentation we made to the Austin Ad Fed Board of Directors.
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2010 BIG WIGS
Our most recent work for Austin Ad Fed was a campaign for the 2010 Big Wigs.
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FROM COAST TO COAST
Having won National Ad Club of the year, beating out LA, New York and Chicago, Austin Ad Fed was quickly gaining a reputation as a hotbed of creativity! From coast to coast, the Austin advertising community was holding their own.
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TAKE ADVANTAGE
Membership in the Austin Ad Fed has its advantages. It gains you free admission to parties and happy hours, reduced admission to Ad Fed events, discounts on ADDY entries, exposure to public service projects, career and volunteering opportunities. This poster campaign encourages people to join by telling them what we’re NOT asking them to do!
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JOIN THE CLUB
Misery loves company and in these hard economic times, a little humor can go a long way. This campaign plays off the colorful characters in and the love/hate relationship we have with our industry. It features 18 variable data direct mail pieces targeting industry professionals ranging from designers to marketers and printers to writers. Each directed the reader to a personalized web site where they could register for prizes and get information on the benefits of Ad Fed membership.
