The Scream Team held their first annual “Ring in Spring” washers tournament last Saturday at Freddie’s Place.

What transpired could only be described as a gladiatorial ballet of men and metal.

When the dust settled, Team Warsher Warriors (Mason McFee and Josh Mazour) emerged victorious from the doubles bracket and Carle Aldrete swept the singles.

The winners were coronated with gilded washers, proclaiming the wearer as a true “Bad Mamma Jamma.”

Keep an eye out for next year’s tournament. We’ll see you in the box.

Help us reach our goal! We’ve been training hard for this ride but we’ve still got some money to raise by April 28th. Push us to the finish line and donate what you can and we’ll be screaming for joy!

Click here to visit our team page where you can donate.

Scott Creamer, Dave Brown and Darren Drewitz served as an expert panel on the creative process for product branding. Titled “The Secrets to Product Branding,” our team answered questions in front of 75 product managers ranging from start-up entrepreneurs to seasoned corporate product managers.

Topics and questions ranged from positioning statements to brand identity development to identifying target audiences. Many product managers discussed the challenges of developing a product’s messaging in an ever changing environment and dealing with company leaders who don’t appreciate or understand the creative process.

The crowd embraced the example of Geico Insurance and how they execute different creative tactics, but still communicate one benefit to their target audience – save 15% or more in 15 minutes. For 45 minutes, our team answered a variety of questions and provided real-world recommendations on how to develop a positioning strategy, how to differentiate and how create an authentic creative approach to product marketing.

Screamer enjoyed ProductCamp Austin and look forward to more speaking engagements in 2012.

Tonight, The Scream Team will venture down to Common House, a collaborative art gallery, and marvel at the work of  our very own Mason McFee (aka Mase Man to those in the know, y’know?) and his talented girlfriend Jessica Clark.

To those who need a refresher, Mason and Jessica are the creative masterminds behind Crummy House (learn all about them here). They will be launching their new “Megazine” and releasing a collaborative zine they made with the good people at Common House.

A little birdy told us that there will be a wealth of cheap prints and zines. Bring some cash money honey!

Like to ride? Like to support a great cause? We do! Come join our team for the Hill Country Ride for AIDS, find us under “The Scream Team”.

The first training ride is this weekend…. See you there!

HILL COUNTRY RIDE FOR AIDS