Seton Medical Center Austin was experiencing low patient counts in their Weight-loss Surgery Department. For the program to stay open they would have to achieve a minimum volume of 125 cases within a 12-month period.
Solution
Develop a print campaign featuring patients’ stories with a call-to-action to visit seton.net/weightloss for more information. The campaign included additional tactics such as web banners, seminar ads and a general information packet.
Result
Procedures increased beyond the 125 needed to keep the program open. In the first month of the campaign, seminar attendance more than tripled and hits to the web site went from 336 to 2,652. During the campaign, surgical procedures of all types increased at the hospital even though no other advertising campaigns were running.
Seton Bariatrics
Seton Family of Hospitals Bariatric Program
Problem
Seton Medical Center Austin was experiencing low patient counts in their Weight-loss Surgery Department. For the program to stay open they would have to achieve a minimum volume of 125 cases within a 12-month period.
Solution
Develop a print campaign featuring patients’ stories with a call-to-action to visit seton.net/weightloss for more information. The campaign included additional tactics such as web banners, seminar ads and a general information packet.
Result
Procedures increased beyond the 125 needed to keep the program open. In the first month of the campaign, seminar attendance more than tripled and hits to the web site went from 336 to 2,652. During the campaign, surgical procedures of all types increased at the hospital even though no other advertising campaigns were running.