In 2007, Children’s Hospital of Austin changed its name and relocated as Dell Children’s Medical Center of Central Texas. This was more than a name change, though. This was a complete brand overhaul requiring consumer education to associate the new name with Seton’s reputation for quality care.
Solution
To announce the brand transformation, The Screamer Company utilized an aggressive campaign of TV, radio, print and direct mail. We then expanded the brand to include mobile wraps and prints ad commemorating the hospital’s Platinum LEED designation.
Results
Within 3 weeks of opening its doors, Dell Children’s was at patient capacity, allowing the Seton Family of Hospitals to accelerate the planned expansion of the facility.
Dell Children’s
Dell Children’s Medical Center of Central Texas
Problem
In 2007, Children’s Hospital of Austin changed its name and relocated as Dell Children’s Medical Center of Central Texas. This was more than a name change, though. This was a complete brand overhaul requiring consumer education to associate the new name with Seton’s reputation for quality care.
Solution
To announce the brand transformation, The Screamer Company utilized an aggressive campaign of TV, radio, print and direct mail. We then expanded the brand to include mobile wraps and prints ad commemorating the hospital’s Platinum LEED designation.
Results
Within 3 weeks of opening its doors, Dell Children’s was at patient capacity, allowing the Seton Family of Hospitals to accelerate the planned expansion of the facility.