While a successful Austin business for over 30 years, the Breed & Company brand suffered from a classic case of lost identity. There was no strategy, no consistency and no ability to track the effectiveness of their advertising or their media dollars.
Solution
Retain the logo for it’s brand equity and develop an image campaign that uses the positioning line, “All You Need is Breed”. Develop a coupon redemption campaign to drive customers to the stores, track the number of responses and sales generated.
Result
A witty, intelligent, contemporary brand with a clear message. An ability to track customer spending and build a client database while evaluating the strengths and weaknesses of the media buy. Marketing campaigns paid for themselves and generated an additional 97% return on their advertising dollars.
Breed & Co.
Breed & Co.
Problem
While a successful Austin business for over 30 years, the Breed & Company brand suffered from a classic case of lost identity. There was no strategy, no consistency and no ability to track the effectiveness of their advertising or their media dollars.
Solution
Retain the logo for it’s brand equity and develop an image campaign that uses the positioning line, “All You Need is Breed”. Develop a coupon redemption campaign to drive customers to the stores, track the number of responses and sales generated.
Result
A witty, intelligent, contemporary brand with a clear message. An ability to track customer spending and build a client database while evaluating the strengths and weaknesses of the media buy. Marketing campaigns paid for themselves and generated an additional 97% return on their advertising dollars.